Social Media Marketing

Social Media Marketing
Price: 
$140.00

Category: 
Course Hours: 
25
Course Type: 
Instructor Led - 4 Weeks Long
  • Description
  • Objectives
  • Outline
  • Materials
  • Approvals
  • System Requirements

Social media has created an opportunity for businesses everywhere to promote and grow with just a simple push of a button. Whether you consider yourself a social media novice or a seasoned veteran, this class will give you a solid foundation and understanding of what social media is and how you can use it to grow your business. You'll learn about the most popular social media platforms—Facebook, Twitter, LinkedIn, Pinterest, and more—and study secrets for using them to promote your business. And finally, we explore techniques for measuring and tracking your social media success. 

* You have 4 weeks to complete this course from date of your enrollment.

** Course Subject to Change.

After completing this course, you should be able to:

  • Define social media and ways to utilize it in your business
  • Recall the top social media networks and how to use them for marketing purposes
  • Identify ways to use social media for advertising
  • Discuss the importance of marketing data, strategies, and how to adapt campaigns to fit your needs  

Social Media Marketing Module 1
Practicing SMM on the Social Web

Marketing is one of the hardest things to do right when it comes to running a business. Our first module will explore social media’s role in social influence and the importance of marketing with social media. We work to discover your business’s competitors and discuss how to launch a successful marketing campaign. 

  • Understanding Social Media Marketing
  • Discovering Your Competitors
  • Launching SMM Campaigns
  • Developing Your SMM Voice
  • Understanding a Marketer’s Responsibilities

Social Media Marketing Module 2
Reaching Your Audience  

Our second module discusses how to choose which major social media platforms to create and promote your campaign. We explore the many social facets of Facebook, Twitter, LinkedIn, Instagram, Pinterest, Snapchat, and Tumblr. We also take a look at how to reach your audience through blogging, Reddit.com, and sharing videos via TikTok.

  • Exploring Strategies for Facebook
  • Marketing on Twitter
  • Creating a YouTube Strategy
  • Working with LinkedIn and Instagram
  • Discovering Snapchat and Pinterest
  • Engaging Customers Using Other Platforms

Social Media Marketing Module 3
Engaging with Customers  

This module discusses how to find influencers and how to engage with customers after you’ve set your campaign up. We explore techniques for advertising, using messaging apps, and building a marketing mobile campaign.

  • Marketing to Millennials
  • Connecting with Influencers
  • Using Messaging Apps
  • Becoming an Engaging Advertiser
  • Building an SMM Mobile Campaign

Social Media Marketing Module 4
Old Marketing is New Again  

In the last module of this course, we cover strategies for reaching your customers and how to incorporate social media into other areas of your company. We discuss how to change tactics and metrics to adapt to the ever-changing world of social media. Finally, we describe data and privacy recommendations.

  • Advocating for Your Brand
  • Changing Tactics and Metrics
  • Social Media Governance
  • Real Time Marketing
  • Data and Privacy

Ed4Career is committed to being both environmentally conscious and making it easier for you to study! We’re making your education mobile! All of our textbooks are now provided as eTextbooks. You can access them on your laptop, tablet, or mobile device and can study anytime, anywhere.

The move away from physical books to eTextbooks means you get the latest, most up-to-date version available. This also makes your training more accessible, so you can study anywhere you have your phone or tablet. The best part is that all materials are included in your training cost so there are NO extra fees for books!

 International Association for Continuing Education and Training (IACET)

Ed4Career has been approved as an Accredited Provider by the International Association for Continuing Education and Training (IACET). In obtaining this accreditation, Ed4Career has demonstrated that it complies with the ANSI/IACET Standard which is recognized internationally as a standard of good practice. As a result of the Accredited Provider status, Ed4Career is authorized to offer IACET CEUs for courses and programs that qualify under the ANSI/IACET Standard.

The Continuing Education Unit (CEU) was created by IACET as a measurement of continuing education. One (1) IACET CEU is equal to ten (10) contact hours of participation in an organized continuing education experience under responsible sponsorship, capable direction, and qualified instruction. Under IACET's care, the IACET CEU has evolved from a quantitative measure to a hallmark of quality training and instruction. For more information on IACET, visit www.iacet.org.

Internet Connection

  • Broadband or High-Speed - DSL, Cable, and Wireless Connections

*Dial-Up internet connections will result in a diminished online experience. Classroom pages may load slowly and viewing large audio and video files may not be possible.

Hardware Requirements

  • Processor - 2GHz Processor or Higher
  • Memory - 1 GB RAM Minimum Recommended

 

PC Software Requirements

  • Operating Systems - Windows 7 or higher
  • Microsoft Office 2013 or higher. Also, you could use a general Word Processing application to save and open Microsoft Office formats (.doc, .docx, .xls, .xlsx, .ppt, .pptx)
  • Internet Browsers - Google Chrome is highly recommended
    • Cookies MUST be enabled
    • Pop-ups MUST be allowed (Pop-up Blocker disabled)
  • The Kindle Reader App or VitalSource Bookshelf App are needed for many of our courses (No special equipment needed. This can be downloaded for FREE onto your computer.)
  • PowerPoint Viewer (if you do not have PowerPoint)
  • Adobe PDF Reader
  • QuickTime, Windows Media Player &/or Real Player

 

MAC Software Requirements

  • Operating Systems - Mac OS x 10 or higher with Windows
  • Mac office programs or a Word Processing application to save and open Microsoft Office formats (.doc, .docx, .xls, .xlsx, .ppt, .pptx)
  • Internet Browsers- Google Chrome is highly recommended
    • Cookies MUST be enabled
    • Pop-ups MUST be allowed (Pop-up Blocker disabled)
  • The Kindle Reader App or VitalSource Bookshelf App are needed for many of our courses (No special equipment needed. This can be downloaded for FREE onto your computer.)
  • PowerPoint Viewer (if you do not have PowerPoint)
  • Adobe PDF Reader
  • Apple QuickTime Media Player